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6 articles

Salesforce Strategy Functional Leadership

Most Salesforce Projects Jump to Solutions. Yours Won’t.

The answer to org chaos isn’t more configuration — it’s Functional Leadership: an approach that puts strategy and analysis before solutions. Instead of immediately configuring a feature or installing an app, a functional leader first asks: What is the business actually trying to achieve? And: Why isn’t the current system delivering it?.

April 14, 2026 · Jocelyn Cruz Read article →

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